Brand Story

Why the name Obsidian Inc: Protection, Reflection, Growth.

Obsidian is formed from the systemic lava flow. It creates balance, is resilient and it observes areas where structures are scattered and there is no operational flow, thus the need for balance. Lava flows from one central source down a multitude of surfaces, metamorphosing as it moves over different structures. It is adaptable, resilient, and fluid, moving at a rapid pace and changing to conform with the unchartered territory of its eruptive flow. 

Obsidian, the stone, is known for its stabilising and grounding effect.  Making it an excellent source for reigning in scattered structures.

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The Obsidian definition is associated with protection, observation, and security these align with the core value offering of the brand, Obsidian Inc. 

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In the current economic climate, many companies are trying to deal with the overwhelming task of keeping up to speed with the constantly changing environment. Increased technological changes, global interconnectedness, the COVID 19 pandemic; people’s resistance to change and further regulatory scrutiny are all contributing factors. 

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Where there is a need for change, innovation, adaptation and resilience, there is a need for the services of Obsidian Inc.